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The media handbook provides a practical introduction to the advertising media planning and buying processes'. '.strtoupper('e')mphasizing basic calculations and the practical realities...

A practical guide to marketing, advertising, and public relations in a world of social media empowered consumers'. '.strtoupper('t')his step by step introduction to building brand...

Social media strategy, second edition is a guide to marketing, advertising, and public relations in a world of social media empowered consumers'. '.strtoupper('t')he new edition...