Social media strategy, second edition is a guide to marketing, advertising, and public relations in a world of social media empowered consumers'. '.strtoupper('t')he new edition...
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Social media has ushered in a new era of communication between organizations and key stakeholders'. '.strtoupper('t')his text guides readers through a four step process of developing a...
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The media handbook provides a practical introduction to the advertising media planning and buying processes'. '.strtoupper('e')mphasizing basic calculations and the practical realities...
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