A practical guide to marketing, advertising, and public relations in a world of social media empowered consumers'. '.strtoupper('t')his step by step introduction to building brand...
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Social media has ushered in a new era of communication between organizations and key stakeholders'. '.strtoupper('t')his text guides readers through a four step process of developing a...
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In its fourth edition, strategic writing emphasizes the goal oriented mission of high quality public relations and media writing with clear, concise instructions for...
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