'style your fine hair into a natural look with the aveda men pure formance grooming cream the formula hydrates, adds natural shine while offering a light hold as you style.' hannah, escentual beauty team'. '.strtoupper('w')hy you'll love the aveda men pure formance grooming cream lightweight styling cream gives a natural styled look to fine hair types'. '.strtoupper('l')eaves hair feeling soft and conditioned with medium level hold'. '.strtoupper('m')oisturising non sticky formula adds a healthy natural shine'. '.strtoupper('i')nfused with a natural fresh aromatic scent'. '.strtoupper('v')egan and cruelty free'. '.strtoupper('w')hat you need to know the aveda men pure formance grooming cream is a modern styling cream, designed to be non sticky and lightweight so that fine hair types can also enjoy its benefits'. '.strtoupper('t')he cream offers light control, so you can style your hair into your desired look with a medium hold'. '.strtoupper('t')he texture is easy to work into your hair the pliable texture leaves a natural, non greasy finish for a more loose and natural looking hairstyle'. '.strtoupper('w')hy it's escentual finding men's styling products that are designed to suit the needs of fine or thinning hair can be tough, but the modern aveda men pure formance cream is perfect for hair in need of some tlc and soft styling'. '.strtoupper('t')he moisture rich cream leaves your hair with a healthy level of hydration, and all without compromising on the ability to craft your hairstyle'. '.strtoupper('t')he cream is easy to work with thanks to the lightweight texture that doesn't feel sticky or heavy in your hair'. '.strtoupper('p')lus, the cream has a cool spearmint, vetiver and lavender scent that is all natural and certified organic which creates the luxurious experience aveda is so famous for'. '.strtoupper('t')he best way to use it warm a small amount of cream between your hands, and smooth throughout your slightly damp or dry hair'. '.strtoupper('m')ould into the hairstyle you want'. '.strtoupper('t')he sustainable side every aveda product is leaping bunny certified and has a negative carbon footprint thanks to the solar and wind powered manufacturing, sustainable sourcing of ingredients and aveda's initiative to give back to the planet'. '.strtoupper('v')alues vegan'. '.strtoupper('c')ruelty free.