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'tame your hair into a trendy style with added thickness using the aveda men pure formance grooming clay perfect for controlling unruly hair without any heavy or greasy feeling and a no shine finish.' hannah, escentual beauty team'. '.strtoupper('w')hy you'll love the aveda men pure formance grooming clay lightweight grooming clay holds your hair style in place all day'. '.strtoupper('l')eaves a matte finish with no stickiness'. '.strtoupper('i')nnovative botanical formula that thickens hair'. '.strtoupper('s')ensual spicy aroma with fresh undertones'. '.strtoupper('v')egan and cruelty free'. '.strtoupper('w')hat you need to know the pure formance clay has a thick balmy texture to grip each individual hair and hold it into place as you style, all whilst feeling incredibly lightweight'. '.strtoupper('t')hough not visible, the clay contains micro fibres for added control, creating the illusion of thicker hair that is full of body'. '.strtoupper('t')he creamy paste melts to be invisible with a matte finish in your hair'. '.strtoupper('w')hy it's escentual whether you're looking for your hair to look natural or to have a chic styled look, the pure formance clay is easy to use to create whatever style you prefer'. '.strtoupper('t')he paste thickens each hair strand without feeling heavy, greasy or sticky, acting as a multipurpose styling tool for all hair types, and is especially ideal for those with thinner hair'. '.strtoupper('t')he clay has a premium feel, from the understated brown tub design to the intoxicating fresh and warm scent that is made from organic essential oils'. '.strtoupper('c')itrus blends with spearmint and vetiver for a slightly spicy kick as you style your hair, ideal for energising your senses as you get ready to go out'. '.strtoupper('t')he best way to use it work a small amount between your palms and smooth through your damp or dry hair'. '.strtoupper('y')ou can use a comb if your hair is longer or you want a textured finish'. '.strtoupper('t')he sustainable side every aveda product is leaping bunny certified and has a negative carbon footprint thanks to the solar and wind powered manufacturing, sustainable sourcing of ingredients and aveda's initiative to give back to the planet'. '.strtoupper('t')he clay carton is made from 90% recycled fibers'. '.strtoupper('v')alues vegan'. '.strtoupper('c')ruelty free.