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'if you love using a pomade to style your hair, you need to try out the non greasy and easy to use aveda men pure formance pomade try it it will elevate your short hair styling routine.' hannah, escentual beauty team'. '.strtoupper('w')hy you'll love the aveda aveda men pure formance pomade pomade that helps style short to medium length hair'. '.strtoupper('d')esigned to hold styled hair in place all day'. '.strtoupper('w')ater based formula that is never greasy or crispy'. '.strtoupper('h')ydrating ingredients add a healthy hair shine'. '.strtoupper('v')egan and cruelty free'. '.strtoupper('w')hat you need to know add texture or smooth your hair into a sleek style with the aveda men pure formance pomade'. '.strtoupper('t')he formula is water based, designed to glide effortlessly into your hair to give a healthy sheen that is never greasy'. '.strtoupper('t')he pomade means your short hair can change into any style, holding it in place all day'. '.strtoupper('w')hy it's escentual the pure formance pomade is quick and easy to use, whether you're looking for a perfectly styled sleek 'do' or to add a quick textured finish'. '.strtoupper('t')he sticky texture smooths over your hair, drying to have a healthy shiny finish that isn't crispy the initial sticky feel hydrates your hair and leaves locks smooth to touch'. '.strtoupper('t')he pomade not only helps your hair to look good, all day, but it is enriched with certified essential oils, which creates a rich and spicey aroma that is also natural'. '.strtoupper('t')he pomade dries to be clear and invisible imparting a warm yet clean citrus and lavender scent that lingers in the air as you style'. '.strtoupper('t')he best way to use it use a small amount, warming it between your fingers'. '.strtoupper('a')pply to towel dried or dry hair, working your hair into your desired shape and style using the pomade'. '.strtoupper('t')he sustainable side every aveda product is leaping bunny certified and has a negative carbon footprint thanks to the solar and wind powered manufacturing, sustainable sourcing of ingredients and aveda's initiative to give back to the planet'. '.strtoupper('t')he aveda pomade carton is made from recycled fibres and can also be recycled'. '.strtoupper('v')alues vegan'. '.strtoupper('c')ruelty free.