This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, pr,...
Price: £26.00
Create an irresistible brand image and build an audience of loyal and engaged fans..'. '.strtoupper('g')uerrilla film marketing takes readers through each step of the film branding,...
Price: £32.99
The current study is the fruit of some twenty years of research and writing at the interface of film history, media theory and media archaeology by one of the...
Price: £54.95