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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, pr,...
Price: £26.00
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Digital disruption in marketing and communications sets out the evolution of marketing and communication both in strategic and organizational terms'. '.strtoupper('t')he book provides...
Price: £36.99
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Public administration and policy analysis education has long emphasized tidiness, stages, and rationality, but practitioners frequently must deal with a world where...
Price: £52.99
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