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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, pr,...
Price: £26.00
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This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the worlds largest employment guarantee...
Price: £109.99
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This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide'. '.strtoupper('d')rawing on extant marketing their, it provides key...
Price: £34.99
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