'if you have thinning hair, using the schwarzkopf professional bc scalp root activating shampoo is the first step toward getting your confidence back.' ceryn, escentual beauty team'. '.strtoupper('w')hy you'll love schwarzkopf professional bc scalp root activating shampoo reduces non pathological hair loss after just 6 weeks'. '.strtoupper('a')ctivates hair roots and energises the scalp'. '.strtoupper('i')mproves the quality and vitality of hair over time'. '.strtoupper('g')ently yet effectively cleanses the scalp and hair'. '.strtoupper('w')hat you need to know superfood ingredients and skincare actives power the scalp root activating shampoo'. '.strtoupper('s')pecially formulated for weak and thinning hair that lacks strength and density, the gentle cleanser contains two key ingredients antioxidant guarana, which contains twice the amount of caffeine as a coffee bean to stimulate the hair follicles to promote hair growth and biotin, a water based vitamin that contributes to keratin production, helping to improve hair strength by up to 40%'. '.strtoupper('s')uitable for everyday use, the shampoo has a fresh, slightly floral scent and gel texture that transforms into a light foam when it comes into contact with water'. '.strtoupper('w')hy it's escentual hair loss is the number one hair concern in the uk'. '.strtoupper('i')t's our priority to cater to all of our customer's beauty needs, and so we're proud stockists of schwarkopf's innovative hair loss formulas'. '.strtoupper('e')xperts in professional haircare, it's no wonder that this schwarzkopf shampoo is multi functional not only does it feel luxurious to use and leave the hair soft and shiny by improving the hair's condition, but its genius technology helps reduce non pathological hair loss in less than 2 months'. '.strtoupper('t')he best way to use it apply to wet hair'. '.strtoupper('m')assage into the scalp for up to two minutes, and rinse away thoroughly'. '.strtoupper('s')ustainability and values vegan.