'updated to have a luxurious vegan formula, the schwarzkopf professional bc bonacure moisture kick shampoo cleanses and quenches dry, thirsty hair.' kate, escentual beauty team'. '.strtoupper('w')hy you'll love the schwarzkopf professional moisture kick shampoo gently cleanses and hydrates normal to dry hair types'. '.strtoupper('b')est suited for hair that is dry, brittle or textured'. '.strtoupper('d')eeply nourishes whilst improving hair elasticity'. '.strtoupper('s')ulphate free formula rebalances the hair's moisture level.'. '.strtoupper('a')cts as the first step in the moisture kick hair care routine'. '.strtoupper('w')hat you need to know while refreshing your tresses, the bc bonacure moisture kick shampoo delivers long lasting hydration to both the hair and scalp'. '.strtoupper('t')he updated advanced vegan care complex glycerol tech helps smooth out the hair surface and prevent dehydration'. '.strtoupper('t')his pairs with vegan keratin and cell equaliser technology to offer suppleness, manageability, bounce and shine whilst maintaining the hair's optimal moisture level'. '.strtoupper('w')hy it's escentual the fan favourite bc bonacure moisture kick line is well known for its ability to deliver lasting but lightweight hydration'. '.strtoupper('a')nd in our eyes, the collection is now better than ever before'! '.strtoupper('i')t's been revamped to offer cleaner formulations, which are built around plant powered technologies'. '.strtoupper('a')nd don't worry the moisture kick shampoo is sulphate free, but it has the same foaming and cleansing power of classic shampoos there's no need to miss out on a soft, foamy lather here'. '.strtoupper('h')eld in a tall plastic bottle with a handy lockable cap, the clear gel has a pleasant and refreshing scent to enhance your just washed tresses'. '.strtoupper('t')he best way to use it apply the moisture kick hair cleanser to wet hair'. '.strtoupper('w')ork in, leave in for one to two minutes, and then rinse thoroughly'. '.strtoupper('t')he sustainable side the shampoo is held in a 97% recycled bottle that can be recycled again at home'. '.strtoupper('v')alues vegan'. '.strtoupper('s')ilicone free, sulphate free, paraben free, mineral oil free, microplastic free, artificial colourant free.