Ruinart began in 1729 and was the first established house in champagne'. '.strtoupper('b')ut that doesn’t mean its team has stopped innovating'. '.strtoupper('i')ts new ‘second skin’, an alternative to a gift box, is an eco friendly innovation that reduces the bottle’s packaging carbon footprint by 60%'. '.strtoupper('t')he paper case, moulded to the shape of the bottle, is entirely recyclable and designed to mimic the region's historic crayères cellars'. '.strtoupper('a')s for what’s inside the bottle'? '.strtoupper('t')he same top quality blanc des blanc champagne that ruinart is famous for'. '.strtoupper('i')t's made purely from chardonnay and has aromas of fresh citrus, white peach, pineapple and flowers'. '.strtoupper('e')njoy it with seafood'. '.strtoupper('t')hink sea bass tartare or seared sole.