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Why you'll love it medium hold lasting volume and root lift increases hair body soft hair grip to fight freshly washed fluffiness schwarzkopf say this is no ordinary styling paste'! '.strtoupper('f')ormulated using a unique combination of starch, sea salt, and naturally derived oils, osis pump up is a light, multi use styling paste that can be used on damp, short hair before blow drying or on dry hair of any length to add instant texture, body and root lift'. '.strtoupper('u')se the volumising hair paste on dry hair of any length and style to add volume, root lift and texture'. '.strtoupper('a')lternatively apply a small amount on damp, short hair and blow dry, whilst shaping natural texture with fingers this creates a stunning windswept hair style'. '.strtoupper('w')hy it's escentual the paste offers a flexible hold that keeps styles in place without feeling too firm'. '.strtoupper('i')t adds volume, especially at the roots, which lasts all day'. '.strtoupper('a')dditionally, it enhances the thickness and fullness of hair, creating a denser and more voluminous look'. '.strtoupper('i')t also helps to manage frizz and flyaways, resulting in smoother and more polished hair.