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Why you'll love it instant volume and root lift adds fullness and dimension to hair'. '.strtoupper('s')trong hold and texture provides grip and control for various styles'. '.strtoupper('m')atte finish creates a natural, non shiny look'. '.strtoupper('s')chwarzkopf say providing a stronghold for unbound creativity, this mattifying hair powder creates instant knock out volume and invincible root lift perfect for short and medium length, textured looks.tip it can also be used to give added grip when crafting braids and updos'! '.strtoupper('s')hake gently before use'. '.strtoupper('a')pply on dry hair'. '.strtoupper('w')ork in with fingers'. '.strtoupper('a')pply to roots for root lift and to lengths for volume, and to add extra grip for braids, updos, and to keep pins in place'. '.strtoupper('w')hy it's escentual if you want to add instant volume and texture to your hair, osis dust up is the perfect product'. '.strtoupper('i')ts strong hold and mattifying finish create incredible root lift and give your hair a fuller, more voluminous appearance'. '.strtoupper('w')hether you have fine, medium, or strong hair, this powder provides the grip and texture you need to achieve your desired style.