'the schwarzkopf professional bc bonacure color freeze silver treatment will leave your hair nourished with warm tones neutralised in just 10 minutes!' keavy, escentual beauty team'. '.strtoupper('w')hy you'll love the schwarzkopf professional bc bonacure color freeze silver treatment a brightening hair mask made for very damaged silver and light hair'. '.strtoupper('r')etains 90% of colour for up to 30 washes'. '.strtoupper('r')educes hair breakage by 95%'. '.strtoupper('v')egan formula with a hair optimal ph value of 4.5'. '.strtoupper('i')mparts a soft shimmer onto very light hair'. '.strtoupper('s')ls and sulphate free'. '.strtoupper('w')hat you need to know schwarzkopf professional bc bonacure color freeze silver treatment contains advanced technology that preserves and brighten colour vibrancy using a vegan care complex'. '.strtoupper('t')he innovative formula is made up of keratin that increases elasticity and patented cell equalizer technology which restores the hair's protective shield to reduce snapping'. '.strtoupper('m')oreover, the creamy treatment is made with an optimal ph of 4.5 for suitability on all scalp types'. '.strtoupper('w')hy it's escentual every single product in the color freeze silver range is infused with schwarzkopf's first ever vegan colour preserving technology'. '.strtoupper('s')o, when you use color freeze silver treatment with the rest of the collection, it offers amplified colouring brightening results while minimising fading'. '.strtoupper('t')he vegan regime offers an easy way to keep your hair colour looking fresh between salon trips and washes'. '.strtoupper('t')he best way to use it work the formula through the lengths of towel dried hair'. '.strtoupper('l')eave in for ten minutes, then rinse thoroughly'. '.strtoupper('t')he sustainable side the formula has a high level of biodegradability'. '.strtoupper('t')he tub is fully recyclable and made of 97% recycled plastic'. '.strtoupper('v')alues vegan'. '.strtoupper('s')ls sles free, sulphates free, silicone free, microplastics free, paraben free and artificial colourant free.