Purify your hair without stripping your strands using the pureology hydrate sheer shampoo'. '.strtoupper('g')ently but effectively cleansing from root to tip, the shampoo uplifts dirt, dead skin cells, build up and impurities from the scalp without removing the essential oils'. '.strtoupper('u')ltra moisturising, this shampoo is a step ahead of the rest, feeding essential hydration to thirsty strands'. '.strtoupper('i')nfused with jojoba, the formula fills the follicle with hydration, while oat and wheat extracts strive to rebuild and strengthen the strands, leaving the hair silky smooth'. '.strtoupper('h')ealing green tea extract provides an anti inflammatory effect, cooling any irritation on the scalp to cool the skin'. '.strtoupper('w')hat’s more, advanced micro emulsion technology combats dryness, deeply penetrating the follicle to ensure long lasting hydration'. '.strtoupper('a')lso infused with a unique antifade complex, the shampoo offers colour protection, keeping your shade vibrant and true for longer'. '.strtoupper('a')s if that wasn’t enough, the shampoo is also richly scented with the notes of ylang ylang and bergamot, gracing the tresses with a fresh fragrance'. '.strtoupper('s')ulphate free'. '.strtoupper('v')egan.