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Pureology is the number 1 professional colour care brand'. '.strtoupper('b')orn in california in 2001 with a simple but powerful idea to create the very best products for colour treated hair'. '.strtoupper('p')ureology pioneered the no nasties movement with their sulphate free shampoos and 100% vegan formulas'. '.strtoupper('t')heir exclusive antifade complexr helps to keep your hair colour looking vibrant for longer and their signature aromatherapy fragrances give every pureology user an indulgent experience while protecting hair colour'. '.strtoupper('w')ord quickly spread and pureology became a beauty editor's best kept secret, loved by expert colourists and clients alike'. '.strtoupper('p')ureology color fanatic multi tasking deep treatment restores, protect, and strengthens colour treated hair with key ingredients camelina oil, coconut oil, and olive oil and a signature aromatherapy blend of rose, floral ginger, and cedarwood'. '.strtoupper('2')1 benefits prime 1'. '.strtoupper('h')elps preserve colour vibrancy 2'. '.strtoupper('p')rimes hair for styling 3'. '.strtoupper('i')nstantly detangles 4'. '.strtoupper('m')akes blow drying easier 5'. '.strtoupper('m')oisturises parched hair 6'. '.strtoupper('h')elps smooth hair fibre 7'. '.strtoupper('w')eightlessly conditions 8'. '.strtoupper('p')rimes hair for styling protect 9'. '.strtoupper('h')elps prevent split ends 10'. '.strtoupper('h')elps prevent breakage from brushing and combing 11'. '.strtoupper('h')elps strengthen the hair fibre 12'. '.strtoupper('p')rotects against heat damage 13'. '.strtoupper('h')elps protect from external aggressors perfect 14'. '.strtoupper('s')mooths out hair surface 15'. '.strtoupper('c')reates silkiness 16'. '.strtoupper('h')elps seal the hair cuticle 17'. '.strtoupper('r')educes dryness 18'. '.strtoupper('c')ontrols frizz 19'. '.strtoupper('r')educes static 20'. '.strtoupper('r')efreshes hair for restyling 21'. '.strtoupper('a')dds shine 100% vegan formula made with sustainably sourced natural plant extracts and without animal products or by products'. '.strtoupper('c')ertified cruelty free and vegan by peta beauty without bunnies'. '.strtoupper('b')ottles are made of 95% post consumer recycled materials and are 100% recyclable'. '.strtoupper('e')ven the labels are printed with soy ink'. '.strtoupper('t')o use apply a quarter sized amount to shampooed hair, focusing on the mid lengths and ends'. '.strtoupper('g')ently massage through hair'. '.strtoupper('w')ait 5 minutes'. '.strtoupper('r')inse.