Illuminated color shampoo gentle shampoo protects colour from fading and boosts vibrancy'. '.strtoupper('w')hat it is delivers 4x more hydration and 90% instant shine vs'. '.strtoupper('u')ntreated hair'. '.strtoupper('l')ive in vibrant colour with fade protection and instant shine that enhances the look of colour treated hair'. '.strtoupper('f')ormulated with our pro colorshield technology, this pigment preserving shampoo, free from sulfate cleansers, protects hair colour from fading'. '.strtoupper('p')lus, it helps smooth seal the cuticle for luminous, locked in colour'. '.strtoupper('h')ow it works pro colorshield technology, designed with protective polymers, conditioning agents, and vitamin e, forms a protective shield that helps lock in your colour'. '.strtoupper('c')ontains kukui seed oil to help moisturise strands add shine'. '.strtoupper('b')alances hair's ph to seal the cuticle to help protect colour vibrancy'. '.strtoupper('b')enefits colour fading colour vibrancy free of sulfate cleansers smooths shine oil infused vegan formulated for ideal for colour treated hair'. '.strtoupper('a')ll diameters fine, medium, thick all patterns coily 4c 4a, curly 3c 3a, wavy 2c 2a, straight 1a how to use massage into hair and lather'. '.strtoupper('r')inse, then follow with illuminated color conditioner'. '.strtoupper('p')ro tip shampoo and condition with cool water to help seal the cuticle'. '.strtoupper('w')hen styling colour treated hair, always protect it from heat'. '.strtoupper('a')pply illuminated color leave in seal light or rich to damp hair after cleansing and conditioning, and before blow drying, for heat protection instant moisture and colour vibrancy'. '.strtoupper('w')hen using hot tools like curling irons and flat irons on dry hair, we recommend our 1 product, hairdresser's invisible oil heat uv protective primer to protect against heat tools up to 232°c'. '.strtoupper('t')his incredible multitasker also helps protect colour from fading for up to 16 washes'. '.strtoupper('c')olouring and recolouring'? '.strtoupper('t')o repair hair that's been damaged by chemical treatments, reach for bond building repair treatment once a week in place of conditioner'. '.strtoupper('f')ragrance notes fruity, warm, fresh a scent that embodies the vibrant, protective essence defining this collection'. '.strtoupper('t')op coconut almond milk mid jasmine pineapple base vanilla sandalwood cream peta approved bumble and bumble is peta certified.