The ultra rich shampoo combines cleansing action with a formula that hydrates the hair for up to 48 hours, whilst also protecting it from humidity and frizz for up to 72 hours'. '.strtoupper('a') blend of moisturising oils and hyaluronic acid hydrates the hair and improves its texture'. '.strtoupper('i')t helps to reduce frizz and promote a shiny finish'. '.strtoupper('s')uitable for all hair types, especially dry or very dry hair'. '.strtoupper('t')o use apply to damp hair and massage'. '.strtoupper('r')inse thoroughly'. '.strtoupper('i')ngredients wateraquaeau, sodium lauroyl methyl isethionate, sodium chloride, sodium methyl cocoyl taurate, cocamide mipa, babassuamidopropyl betaine, glycol distearate, stearamidopropyl dimethylamine, propanediol, behenyl octyldodecyl propanediol citrate crosspolymer, cocos nucifera coconut oil, prunus amygdalus dulcis sweet almond oil, macadamia integrifolia seed oil, argania spinosa kernel oil, vitis vinifera grape seed oil, citrullus lanatus watermelon seed oil, gardenia tahitensis tiare flower extract, sodium hyaluronate, hyaluronic acid, guar hydroxypropyltrimonium chloride, lactic acid, glycerin, arginine, dimethicone, phospholipids, carthamus tinctorius safflower seed oil, tocopherol, glycine soja soybean oil, lauric acid, diheptyl succinate, sodium laurate, sodium sulfate, polyquaternium 7, polymethylsilsesquioxane, capryloyl glycerin sebacic acid copolymer, fragrance parfum, linalool, hexyl cinnamal, bht, sodium phytate, sodium benzoate, potassium sorbate, phenoxyethanol all bumble and bumble products are free from parabens, phthalates, mineral oils, and formaldehyde'. '.strtoupper('b')umble and bumble is also a cruelty free brand, never tested on animals.