'give your hair the ultimate boost of volume with the aveda pure abundance hair potion a formula that transforms from a powder to a root lifting and texturising liquid paste before your eyes!' hannah, escentual beauty team'. '.strtoupper('w')hy you'll love the aveda pure hair potion boosts volume at your roots and adds a matte texture to any hair type'. '.strtoupper('p')owder formula becomes an invisible liquid paste as you style'. '.strtoupper('c')an be used to absorb excess oil from hair roots'. '.strtoupper('v')egan and cruelty free'. '.strtoupper('w')hat you need to know the pure abundance hair potion is a multi purpose powder with an innovative botanical twist'. '.strtoupper('t')he fine powder transforms to have a liquid paste texture as you massage between your hands or in your hair, working to boost volume at the root'. '.strtoupper('k')aolin clay and acacia gum give every strand lift and hold for a thick volumised effect while minimising greasiness'. '.strtoupper('t')he hair potion can also be used to create a matte textured look, adding waves with a matte finish after braiding long hair or scrunching shorter hair'. '.strtoupper('y')ou can also use the potion between washes to absorb excess oil whilst boosting volume'. '.strtoupper('w')hy it's escentual the powder is the perfect size to ensure you have abundant levels of volume wherever you go, doubling as a dry shampoo and texturising styling product'. '.strtoupper('t')hough the paste feels sticky at first, it absorbs into your hair to be completely invisible, leaving behind bouncy and voluminous locks'. '.strtoupper('w')e love how multi purpose the hair potion is, transforming your hair to be full of body and volume with added texture and no greasiness'. '.strtoupper('i')t's not just your hair that's transformed, but the potion itself which begins as a fine powder before melting into a thick liquid paste for the ultimate boost of volume that is matte for a smooth, non greasy finish'. '.strtoupper('t')he best way to use it shake the bottle before every use'. '.strtoupper('p')our into your hands, rubbing them together to make a clear sticky paste'. '.strtoupper('r')un through your roots for volume, or apply before braiding or scrunching your hair to hold texture in place'. '.strtoupper('f')or extra volume, sprinkle on your scalp and massage'. '.strtoupper('t')he sustainable side every aveda product is leaping bunny certified and has a negative carbon footprint thanks to the solar and wind powered manufacturing, sustainable sourcing of ingredients and aveda's initiative to give back to the planet'. '.strtoupper('v')alues vegan'. '.strtoupper('c')ruelty free.